Hoka One One
It started with a need to run faster … and further. Ultra Marathon champion and Adventure Racer Nico Mermoud wanted shoes that would help him attack downhills and reduce the shock that took such a toll on his legs. Working with former co-workers and fellow athletes Jean-Luc Diard, Christophe Aubonnet and Sebastian Mazars, the group began to work with an over-size concept and experimented with shaping the midsoles to develop unique geometries never before used in running shoes. For two years the group continued to experiment using feedback from runners and insights from testing. Finally they found the results they were seeking – a shoe that had more than double the shock absorbing material than traditional running shoes and uniquely carved geometry that encouraged an efficient foot strike.
The shoes are named after the Maori language phrase meaning "flying over the earth". Hoka was purchased on April 1, 2013 by Deckers Outdoor, the parent company for UGG, Teva and other footwear brands.