Reef was founded by South American brothers Fernando and Santiago Aguerre and began operations in California in 1984 with their production factory in Sao Paulo, Brazil. The original Reef surf sandals rocketed Reef to the top as a leading open-toed footwear. Reef shoes and boots are designed with the global traveler in mind, with their casual lifestyle footwear. Comfort and style for a wide range of outdoor activities is what Reef offers. Reef supports various environmental and humanitarian causes through the "Reef Redemption" program. Through "Reef Redemption" the company promotes material recycling as well as volunteering time and financially supporting various causes.